(NewsCore) - The new year is looking brighter in at least one respect. On Thursday, color authority Pantone will announce that its color of the year for 2011 is an intense pink it calls "honeysuckle."
Pantone predicts that we're about to see a lot of this color, appearing on everything from designer dresses to pillows, water bottles, nail polish, sofas and appliances, The Wall Street Journal reported. A sherbety shade of pink, with a hint of red and orange zest, honeysuckle is seen by designers as a pick-me-up at a time when many people have had their fill of misfortune.
Pantone polls graphic, industrial, fashion and other designers from around the world each year to forecast the colors that will have broad appeal. After many design experts told Pantone they were using versions of a hot pink, the company narrowed the field to this precise shade -- known specifically as Pantone 18-2120 TCX.
'It's a very "Mad Men" pink. It's like the lipstick our mothers wore,' said Tom Mirabile, head of global trends and design at Lifetime Brands Inc., the company behind Mikasa, Cuisinart and other houseware brands. "There's a retro aspect to it that's going to be very popular." The company has glassware and dinnerware coming out in a hot pink much like honeysuckle and is using the color in all sorts of home accents.
The word "honeysuckle" doesn't signal bright pink to everyone. In some parts of the country, the flowers are yellow, white or other shades. A Pantone spokeswoman says that people's opinion of honeysuckle's color derives from the flower they saw as children.
"There's an innate optimism to pink," says Jonathan Adler, an interior and housewares designer who is using hot shades of pink widely in his 2011 collections. "As we speak, I'm wearing a hot pink shirt," he said.
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